The Challenge and the Naming
In the initial briefing for this project, we identified not only the client's needs, but above all the direction the brand was going to take. And that direction would go through multiple phases, paths and business possibilities. In this sense, we set off to define the naming.
Adarve means path, gorge, street. It is also the name given to the passage along the top of the walls of a fortification. In a simple and direct way, by choosing this name, we created a direct link to the values of the project: a solid brand that connects different points in the same domain.
A visual identity to last over time
We opted for a minimalist and modern approach that allows greater adaptability to all the segments that touch Adarve. This "umbrella" brand therefore requires greater flexibility so that it can easily unfold and adapt to different business areas.
We have chosen colours that create a complementary contrast and strong typography that works well on physical and digital media.