Aluquip Infrastructures is a construction and equipment rental company that’s part of the TCO Group, and that helps to compose a universe of several brands connected to various market segments.

The creation of the logo for this new brand was based in several elements of the construction and machinery fields. Areas, geometry, blocks and elevation are some of the exploratory aspects of the visual identity that we created.

Aluquip will always be present in construction sites, which in turn are always mutating. These are places where natural confusion and a scenery of construction works cohabit. Therefore, it was important to guarantee that the brand would stand out through a solid and strong presence.

The thickness of the typography, as well as the colours related to the business - yellow for the machinery and gray for concrete - allow Aluquip to suit the space it’s made for, but not blend in.

Good ideas come from good conversations!