AXIS

After a briefing that explained what each place has to offer, we went on to the preparations: placing everything in the right place, eliminating creases in the fabrics, whatever messiness there may be in the room. Basically, minimizing visual noise - we want the potential client to fancy how jumping into an impeccably made bed might feel - not to align the chairs!

With everything tidy, lights on! Our best light is the Sun, always present, always willing to come in and join us. We don't create barriers, we let it in and be a part of our stay. Curtains open, even the windows, doors, skylights. If necessary, additional lights are turned on, if that makes sense in the scene we are photographing. And we start!

We always want to present the room in its best possible conditions. Lighting is important, but the perception of space and comfort is also important. We look for the corners, which offer the possibility of a broader perspective, and lower angles than our natural vision.

This way we were able to present the scenario in its fullness, with the presence it deserves, and offer a balanced perspective over all the elements.

Who wants to stay in a room with no windows? Nobody! Therefore, the view is important, which creates a challenge when photographing an interior space with windows. A camera does not yet have the extraordinary capabilities of the human eye to adapt to a scene with a wide range of light intensity.

So, to get a realistic picture of a well-lit interior scene where, simultaneously, we can see what's beyond the living room or bedroom windows, we need several exposures that, when joined together, capture the whole scene, without bright lights or shadows with no details.

Each of the 6 Axis hotels has distinctive features, different approaches for customers looking for different experiences.

The main goal of our work is to highlight these special features, presenting the uniqueness of each hotel.