CERVEJA LETRA

If today's Portuguese beer industry is marked by plurality, it's fair to say that Letra was one of the pioneers in presenting new products to consumers, and above all in providing better experiences for beer lovers. After six years of history, Filipe and Francisco decided that it was time to develop an e-commerce website that would not only allow craft beer lovers to buy their beers online but also streamline B2B buying processes.

As easy as ordering beer in a Letraria

Buying Letra's beers through its website is like entering one of their Letrarias and ordering a beer. Organized into four major categories, Letra's beers welcome customers who only have to choose

which products they intend to buy, add to the cart, finish the purchase and wait for the beers to arrive home.

Letra for everyone

Letra's new website is designed to sell to the final consumer, who is always looking to have a craft beer in the fridge, but also to resellers, through a distinct product presentation to this type of customer.

Thirsty content

An emotional appeal and proximity to the product were two factors taken into account which make all the difference in this online store. In order to evade false illusions, the presentation of Letra's alphabet of beers is made with packshots.

Haste: how we communicate this B2B on social media

Haste challenged us to develop a digital presence on social media that was capable of bringing it closer to its customers and potential customers.

Chronicle of a recovered e-commerce

Creating the recipe for a bestseller. We were challenged to develop Livraria Senda's new e-commerce, promoting the best user experience.

Good ideas come from good conversations!

LET'S TALK