The shapes of flavor
Bringing the best of walnuts, almonds and many other nuts to the end consumer. This is the purpose of Frutiseco. With this in mind, we began to develop a logo that would manifest, through the detail applied in the typography that was used, different shapes.
As a result, we are impacted with a dynamic and, in our perspective, very appealing lettering. Any fruit has its own shapes and forms. We tried to unfold this idea through a pattern/mural that accompanies practically the entire visual unfolding of the brand.
A brand of vibrant color
As a food brand, Frutiseco is in a constant and intense dispute for consumer attention. In this sense, red predominates, a vibrant color that complements the softer colors of the brand's delicious nuts.
A transparent brand
Regarding the packaging, the visual identity of the brand is explored, but there is a clear objective: to show the most important thing. And the most important thing is the Frutiseco product. The transparent area of each package is generous, which allows us to see the different dried fruits that are being sold.