FRUTISECO

We idealized and developed the visual identity of Frutiseco, a brand of naturally irresistible products. All the elements developed started from the multiple forms of the fruits that give flavor to this project. We sought to express this diversity in various formats, starting with the brand logo.

The shapes of flavor

Bringing the best of walnuts, almonds and many other nuts to the end consumer. This is the purpose of Frutiseco. With this in mind, we began to develop a logo that would manifest, through the detail applied in the typography that was used, different shapes.

As a result, we are impacted with a dynamic and, in our perspective, very appealing lettering. Any fruit has its own shapes and forms. We tried to unfold this idea through a pattern/mural that accompanies practically the entire visual unfolding of the brand.

A brand of vibrant color

As a food brand, Frutiseco is in a constant and intense dispute for consumer attention. In this sense, red predominates, a vibrant color that complements the softer colors of the brand's delicious nuts.

A transparent brand

Regarding the packaging, the visual identity of the brand is explored, but there is a clear objective: to show the most important thing. And the most important thing is the Frutiseco product. The transparent area of each package is generous, which allows us to see the different dried fruits that are being sold.

Cerveja Letra at the click of a button

With three Letrarias in northern Portugal, Cerveja Letra increased its digital presence with a B2C and B2B e-commerce that was designed and developed by our team.

Safe driving with TUB

Framework Lab had its hands full! We had to act fast, gather testimonies, change mindsets, raise awareness. And that's exactly what we did.

Good ideas come from good conversations!

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