A beer with identity
With the “Nat Cool” signature - a concept created by Niepoort - Grande Birra arises from the desire to put on the market a product that deviates from everything that has been done so far in the world of beers.
According to Marc and Dirk Niepoort, Grande Birra presents beers that are oriented towards moments of light consumption and celebration of the purest pleasures of life, inspired by the “less is more” philosophy.
Presenting a beer through its label
In the world of craft beers, we don't find two beers alike - an authenticity that extends to the labels. As in any creative process, in order to create a label capable of representing
the brand and introducing the product, we started by studying the brand’s history, its values and understanding how Grande Birra intends to position itself in the market.
For Matunda and Birrenta, we created a label that respects the simplicity that characterizes Grande Birra so well and which is the basis of the recipe for their beers - without forgetting the concept that shapes them and the history and inspiration that gives them flavor .
In line with the brand's recent visual renewal, the result is a more modern and impactful Grande Birra, with labels and packaging that portray the brand's simplicity, freshness and purity, which reinforce its premium positioning.