LUPINUS

Lupinus was born to bring together in the same room the best national and international beers, bottled or draft, accompanied by traditional snacks and simple dishes. In a tribute to a faithful beer companion, Lupinus got its name from the lupine plant - because when we think about beer, we immediately think of lupins. After the briefing, it was time to get to work.

Creating a concept identity

The idea was clear: João wanted to create a distinct place in the city, where beer is queen.

A place to celebrate the small and tasty pleasures of life: enjoy good food and good beer in good company.

Shaping the concept

Our team already knows what lies beyond Lupinus' front door, but we want those who come face to face with the brand for the first time - or in this case, with the logo - to also know what they will find: good beer and good food!

We brought together in a coat of arms all the elements that represent and give life and flavor to Lupinus. Inside it, the two main elements lead us to the historic connection between lupins and beer. In the center, a knife reminiscent of delicious steaks and other typical dishes of beer halls.

Uniformity and consistency

The logo was the starting point for creating the whole identity of this project.

But maintaining visual coherence in all the elements that make up Lupinus' identity is just as important as creating the right logo.

An e-commerce from parents to children

Mimo Natura is one of the most renowned projects as a Maternity Support Centre. The time has come to expand that reputation to the digital world with an online store dedicated to parenting.

Grande Birra's beers have new labels

The brand asked our team to design the label for the beers that were launched in 2019 - Matunda and Birrenta.

Good ideas come from good conversations!

LET'S TALK