MIMO NATURA

In an effort to keep up with the brand's identity and convey emotions related to parenthood, we opted for bright, light tones that mirrored the delicacy and simplicity associated with the bond between mother and child.

This visual coherence also conveys a sense of comfort and security. The user becomes aware that this is a fundamental action in order to live this new phase of life in the best possible way.

The navigation was structured and designed so that users could easily view and find all the products through categories, subcategories and brand searches. 

The "Outlet" category has been carefully designed to present offers in a clear and straightforward manner.

In addition to reviews from other users, in the individual product specifications, we can view a short video that shows how to use the product, helping consumers to make informed purchases.

Through a cross-selling strategy, we have added a section, called "You might also like", which allows you to "marry" products, i.e. advertise complementary products that can be added to the shopping cart to improve the customer experience.