For over 90 years in a privileged location in Braga, Pires Joalheiros is one of the few authorized Rolex distributors in Portugal. We created a video about their new store, where the variety of Rolex watches steals the show.

The choice that will last a lifetime

A Rolex doesn't tell just time. It tell's a story. We also wanted to tell a little story, of someone who sees the outside of the store and, dazzled,

ventures inside looking for those timeless objects, symbols of luxury and exclusivity.

Symbols of a universal style

Each Rolex watch has its place very well defined in the store, placed with millimeter precision, under perfect lighting so that all the details of the watch create strong emotions of being in the presence of a meticulously detailed piece, destined to pass from generation to generation.


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