QUINTA DE ARUFE
A brand communicates more than a product
Several distinctive elements of this project are associated with the visual identity of Quinta de Arufe, which is also looking to proudly “sell” its origin: Trás-os-Montes. The chestnut tree stands out from the logo, but also the shapes of the hills and fields that are reflected in the color palette.
We approached the brand's emotional attachment to its origins with no creative restrictions and began with this idea for the packaging design of various products of Quinta de Arufe.
A stamp of authenticity
To reinforce the authenticity of the products, we developed two stamps that certify their origin. One also serves to identify the organic production of the products. Both in the design that was implemented in the e-commerce and in the packaging of each product, our goal was to create harmony across all the visual elements that represent Quinta de Arufe.
The figure of a man from Trás-os-Montes, a “trasmontano”, the color palette, or the lines that form the mountains that are so ubiquitous in the brand's visual communication are indelible signs of a journey that we surreptitiously invite the consumer to take.
Knowing in advance that these products will compete for attention in large shopping areas, the cheese type stands out in these labels, as well as the Quinta de Arufe logo.
Simplicity and attention to detail. This was our approach, through simple lines that, once again, denote the shapes of the hilly silhouettes so famous in the region.
Honey and Jams
We draw the attention back to the product, followed by the same exploratory concept of Trás-os-Montes’ color and graphic elements in a small label.
With a “ready to eat” logic, our design choices were straightforward once again: highlighting the chestnut and the characteristics of this excellent flagship product from Quinta de Arufe.