Salterra

We conceived and developed the visual identity for Salterra, a Portuguese food brand. Based on a 100% vegetable philosophy that combines flavor with health and the good of the planet, we sought to express this essence in a welcoming, modern, and strong identity.

Starting point: logo

Designed for those who believe that eating well means taking care of yourself and the planet, the name “Salterra” evokes a connection to the earth, naturalness, and quality raw materials. Inspired by this idea, we created a logo with organic and soft shapes that conveys authenticity and balance.

Packing flavor

Mayonnaise and mustard. It was time to create packaging for these sauces. Each one was given its own color that reflects the flavor and personality of the ingredient in question. The green and red tones thus convey freshness, lightness, and flavor, characteristics present in the products themselves.

With a design that emphasizes clarity and simplicity, we highlighted the logo and the slogan “Flavor that does you good.” The goal? To allow the brand's philosophy to speak for itself in simple packaging.

We wanted to convey one certainty: Salterra not only offers tasty products but also tells a story of caring for consumers and the world. And we succeeded! The project resulted in a visual identity that speaks directly to the public, conveying naturalness, flavor, and well-being in every detail.

A sustainable commitment that starts in Ecobiozon's social media

Leveraging the first Portuguese ecobio marketplace that aims to contribute to a greener future.

Inclusion through photography

A mentoring work about a group of young people and their inclusion challenges expressed through photographs.

Good ideas come from good conversations!

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