Sustainability Leaders
In a business ecosystem marked by regulatory requirements, pressure from attentive consumers and fierce competition in global chains, the challenge arises: how to prepare Portuguese SMEs for a real and effective sustainable transition? Framework Lab's answer came with the launch of the Sustainability Leaders programme, promoted by the Braga Business Association (AEB CCI) and NERLEI CCI.
The logo
To create a strong visual identity, we developed a logo that evokes the values of guidance, environmental responsibility, and growth — using the asterisk as a distinguishing element and a symbol of excellence. Transferring this identity to social media, graphic materials, and presentations ensured a consistent and professional presence across all touchpoints.
Through this integrated approach, Sustainability Leaders has been positioned as a credible, appealing and modern brand — capable of capturing the attention of SMEs and motivating them to embrace the ESG transition. Now, with this solid foundation, the programme is ready to leverage and grow further, every day.
One strategy: three pillars
Based on the concept ‘Let's Lead the Future’, Framework Lab developed a strategic approach centred on three pillars:
Captivating identity – we opted for a clean design, with colours that convey sustainability, dynamism and growth, and visual icons – the asterisk*, synonymous with exception and differentiation.
Strategic editorial calendar – we organised content with dynamic publications, interviews and teasers in video and carousel formats to boost organic sharing on social media.
Human storytelling – institutional videos and testimonials with real stories from ambassadors who are already implementing ESG practices in their operations. The idea was to bring empathy, inspiration and closeness, raising awareness of the sustainable transition with an emotional narrative.
The idea was simple: a visual brand that conveyed leadership and closeness, supported by real narratives and strategically distributed content to generate direct impact and a sense of belonging.
Lead by example
With a cohesive visual identity, inspiring content and a carefully planned multi-channel approach, Framework Lab positioned Sustainability Leaders as a modern, credible and engaging brand — capable of capturing the attention of SMEs and motivating them to join the ESG movement.
The strategy made it possible to broaden the initiative's reach, promoting collective commitment to sustainable practices and strengthening the reputation of participating companies.
