From idea to practice
Inspired by the delicacy of the building's straight lines and the word "vita", of Italian origin, the name Vivenza was born. A name capable of fulfilling the requirements of this project and that conveys the notion of an intense life that, associated with the idea of modernity and refinement, offers everything we can hope for.
The basis for the logo was built from the name, which, through the predominance of subtle colors and the soft trace of the font, expresses contemporaneity and the desire to be reborn for a new life.
Harmony and uniformity
The logo was the starting point for creating Vivenza's entire visual identity. With the intention of communicating the comfort and security of a senior hotel, we created a clean, modern and mindful identity, maintaining visual consistency in all the elements that make up the brand's identity.