VU CSR HUB

Inspired by the possibility of contributing positively to an international project led by the prestigious Vrije Universiteit Amsterdam, our team created the CSR HUB logo, a social hub that seeks to unite academia with the business world through synergies and strategic partnerships.
VU CSR HUB

Colors that come together

The chosen colors play a crucial role in communicating the logo’s identity. Blue, also present in the university's design, was combined with yellow that conveys knowledge, dynamism and intellectuality, characteristics that exist in the social hub.

VU CSR HUB

Focused on the term “hub”, which refers to a space, physical or virtual, where ideas, resources and people come together to create connections, the letter “H” stood out to us as the perfect element to represent the central objective of this project: a bridge.
 

VU CSR HUB

Through the structural shape of the letter, we designed a connection that represented the union between the two areas involved in this partnership. It is not just a physical junction but a symbolic connection of knowledge, resources and opportunities.

The vertical pillars of the H represent the stability and solidity of academia and companies. The horizontal line that connects them symbolizes the passing of ideas and the sharing of knowledge with a view to progress and mutual growth.

VU CSR HUB